Chef Jorge has spent most
of his life around food. Even
as a young boy, his mother
regularly assigned him to
the chore of cooking dinner
for their large family.
Wanting to exercise his creative side,
chef Jorge received his formal training at the Epicurean School of Culinary
Arts where his innate talent for cooking was refined.
Further, Chef Jorge enjoys the business and marketing side of hospitality
management, sustainability, and culinary arts. He has been formally
educated in these topics and holds a Master’s of Management from
Cambridge College.
Chef Jorge’s love of food and entrepreneurial
business come together in one branded
service: Chef Jorge’s Cocina and Garden
Enterprises. Over the past 30 years, he has
been able to generate full marketing and
management campaigns with focused
branding and targeting via cookbooks,
restaurants, catering, product development,
television appearances, radio/television
advertisements, and online. Through this
work Chef Jorge successfully created a
national audience for products and services
that were unknown or stagnant at the start.
Now, his focus has turned towards guiding the
next generation towards honing the craft of
cookery. Chef Jorge is thrilled offers his
services as a professor, instructor, and
workshop leader in the area of sustainable
culinary arts at Monterey Peninsula College.
