Chef Jorge Bruce


Food. Sustainability. Entrepreneurship. Impact.


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Jorge's Cocina & Garden



Food. Sustainability. entrepreneurship. Impact



HEALTHY, NUTURING
& SUSTAINABLE



a focus on urban agriculture and local businesses



DREAMING BIG



30 YEARS OF TURNING IDEAS INTO REALITY



"Let things taste the way they are."



Alice Waters, Chez Panisse



Charitable
Fund





SUSTAINABLE EDUCATION & ENTERPRISE



Funding initiatives at the intersection of culinary arts, urban agriculture, and mental health.


10% of all Jorge's Cocina & Garden company proceeds go into a Schwab Charitable Donor-Advised fund which is then redistributed to 501(c) organizations.




THE FUND

Consulting &
Mentoring






IT'S YOUR DREAM!



Chef Jorge is a leader in the food commerce industry, offering a range of proven results-oriented marketing and management strategies that help companies achieve successes and profitability.


Work with Chef Jorge to turn your ideas into reality.


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OTHER
ENDEAVORS





SERVICES
&
PASSIONS



  • Private event catering
  • Micro-businesses
  • Teaching & Instruction
  • Sustainable Thrift Antiques

EXPLORE

meet the chef



Jorge Caughman, MM



Chef Jorge has spent most of his life around food. Even as a young boy, his mother regularly assigned him to the chore of cooking dinner for their large family. Wanting to exercise his creative side, chef Jorge received his formal training at the Epicurean School of Culinary Arts where his innate talent for cooking was refined. Further, Chef Jorge enjoys the business and marketing side of hospitality management, sustainability, and culinary arts. He has been formally educated in these topics and holds a Master’s of Management from Cambridge College. Chef Jorge’s love of food and entrepreneurial business come together in one branded service: Chef Jorge’s Cocina and Garden Enterprises. Over the past 30 years, he has been able to generate full marketing and management campaigns with focused branding and targeting via cookbooks, restaurants, catering, product development, television appearances, radio/television advertisements, and online. Through this work Chef Jorge successfully created a national audience for products and services that were unknown or stagnant at the start. Now, his focus has turned towards guiding the next generation towards honing the craft of cookery. Chef Jorge is thrilled offers his services as a professor, instructor, and workshop leader in the area of sustainable culinary arts at Monterey Peninsula College.


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